The following points represent the standard we aspire to, here at smashLAB. This isn’t some lofty mission statement; it’s simply the way we work.
Good design comes from understanding. This means we must always examine, listen, and think critically.
We challenge preconceived notions to achieve the "right" solution, in spite of obstacles or politics.
We forego ego and take answers from wherever they may come, to create design that simply works.
Our efforts are led by rational strategies, which we seek to explain clearly without hyperbole or obfuscation.
We love a challenge, and get excited by new opportunities that allow us to grow our expertise.
As craftspeople we concentrate on details, knowing that users will sense even that which they cannot see.
Pessimism and cynicism are easy; we reject excuses and instead commit everything we have to the game.
Our solutions must always remain respectful of the user, community, populace, and environment.