They shoot bears, don't they?

August 5, 2005

 

Northern BC Tourism Campaign

A new, and rather unorthodox ad campaign for Northern BC Tourism

After driving for 16 hours, our friend Hans Saefkow spent a day wrapped in an inch-thick, rug-like bear suit for the new Northern BC Tourism ads. He jumped, sang, fought with a dog, and even stuffed his mouth full of tissue, all in the name of advertising. Anders and Amea also went out of their way to help us out with the shoot. The photos turned out great, but by the end of the day we thought things were getting a little smelly. No one wants to touch the bear suit ever again.

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