We often find that there’s a bit of confusion around the logo creation process. Although our clients are generally really happy with the finished product, they are often perplexed throughout the process. As a result, we’ve generated this quick overview of how we (and many others) approach the logo design process. It’s simple, clear, and available for download at smashLAB.com, (click here to download it now). If you own a design studio and would like to use this document, feel free to link to it on our website.

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