The new smashLAB ads seem to have made a bit of brouhaha. We expected to see some interest and perhaps elicit a bit of a laugh with those who know us. We certainly didn’t expect the response we encountered. After Peter posted them to some industry boards for feedback, they were picked up by bloggers around the world. We’ve now seen the work debated in Russian, Swedish, Spanish, Portuguese, German, French... The strangest part was learning that MTV2 and NEC had run similar campaigns. Eeep! Who would have thought that multi-coloured bodily fluids were so topical?

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