EXECUTIVE SUMMARY: Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early adopters have encountered both successes and failures in developing strategies that incorporate this new paradigm. smashLAB advises groups to remain strategic and pragmatic in employing social media.

EXECUTIVE SUMMARY: A brief and highly visual overview of logos and the design process related to them. This short PDF reviews the makeup of a logo, a short history of logo design, discussion on what makes them important and good, as well as a review of the logo design process--a nice resource for those in need of a quick overview.