Heli-skiing appeals to adventurers who want more than just the standard ski experience. This pursuit takes a commitment, though, both in the form of travel and monetary investment. Newcomers want assuredness and have many questions: Who runs this place? What’s it like? Is the operation trustworthy? Those who’ve skied with Crescent Spur already know—but how could we convey these notions to the unindoctrinated? more
Most of us feel more comfortable, when buying from someone we know. With this in mind, we asked the people at Crescent Spur to essentially “invite” prospective customers into their world, through a series of behind-the-scenes videos. In these, we’d document the people and practices involved in this unique operation.
Subject matter ranged from safety and helicopter maintenance, to kitchen prep and the history of the operation. Personal narrations then conveyed the organization’s commitment and purpose.
Over the span of 6 days, we shot and (roughly) edited 10 vignettes, on site. Upon returning to our studio, we ran the videos through post-production and started releasing them. The pieces have been well received, with long-standing Crescent Spur skiers responding positively to the stories. Meanwhile, prospective customers are also able to witness the benefits of choosing this boutique operator, run by such incredibly passionate people.
“This was a very special project for us, and we felt smashLAB did an incredible job of crafting these videos and telling our story. The individuality and passion of our team at Crescent Spur really shines through.”
—Mark Aubrey; Co-Manager; Crescent Spur Heli-Skiing