Tied to a tightly integrated web management system, and with only months to the 2010 Winter Olympics, Tourism Vancouver needed to overhaul their site. The update had to align with their new brand identity, while maintaining their legacy architecture and management system. The existing site was hard for some to read and featured a "less than intuitive" approach to navigation that needed to be remedied.

smashLAB began the process with an overall assessment of the site, working to pinpoint issues and determine workarounds that could be achieved economically, within the limitations of their existing technology. Meanwhile, all of the site's content was catalogued and reviewed, in an effort to structure it more simply and establish a more intuitive web experience for visitors. Wireframing comprised a large component of this project, as the vast amount of content and functionality needed to be organized in a fashion that would be easier for visitors to interpret.

The final Tourism Vancouver site is an effective transformation that brings the organization's web presence in-line with their brand identity, while integrating their existing software. Meanwhile, it benefits from a number of sensible usability fixes. Better organization of content, clearer core navigation and micro-site hierarchy, and simple improvements like increased type size, all make the site nicer for a wider variety of visitors. Meanwhile, it upholds a vital sensibility due to the liberal application of corporate colors and vivid and diverse photographs employed throughout.