Ascent needed two websites, one for its established helicopter charter business and another other for its fledgling aerospace equipment manufacturing business. Designing websites for two different companies under the same brand posed the challenge of keeping the parallel sites cohesive yet distinct. Ascent also required that the site lend credibility to itself as a new manufacturer and distance its brand from a multitude of competitors who all claim to be "Number 1".

smashLAB leveraged the strong identity based on “exclusivity” that it had built for Ascent and infused that high-end aesthetic into each site. With bold statements and clear messaging each exudes the confidence that comes from experience and success. Additionally, we used aspirational imagery to illustrate the mythic and majestic nature of flying.  In order to give each site its own identity while conforming to the established brand, we built consistent site templates but used colour to distinguish them.

Ascent now has an exclusive brand that stands far above its competitors and is flexible enough to be extended across two companies and into future ventures. They also have the tools to manage and expand their online presence as the company grows and evolves. One of the founders notes, "You guys are so brilliant, you have captured the essence of all our efforts and dreams, I can't even say enough."