Planning

Aside from small housekeeping projects done for long-term clients, all smashLAB projects undergo thorough and deliberate analysis and planning, as part of a methodology we’ve refined for over a decade.

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Examples of Consulting and Planning services we offer:

  • Organizational and brand/communications evaluation
  • Research, competitive analysis, and audience segmentation
  • Brand, digital, and campaign strategy/consulting
  • Standards documentation, roadmaps, and media plans

Benefits to smashLAB’s Consulting and Planning services:

  • Underpinning of existing obstacles with actionable tasks
  • Clear, defined, and often transformational insight
  • Alignment of business objectives with marketing efforts
  • Greater understanding of audience and competitive landscape